Chilled Food 2006, the congress trade fair for fresh convenience products, was again a successful sector meeting. The two-day congress programme offered the participants in-depth information on market potential, consumer trends, marketing, logistics and placements, as well as direct contract with 32 suppliers of chilled food and related services. Visitors and exhibitors alike welcomed the balance of information and communication. Unamious prais was expressed for the fruitful discussion held and the extensive knowledge transfer within the sector.
Market suveys, trend studies and examples from everyday practice repeatedly confirmed that chilled food is one of the most dynamic segments in the retail food trade and external catering market. The conclusion is that for producers and buyers alike, Chilled Food offers the opportunity to enhance images and create value.
In response to the rising concumer demand for chilled food, new product structures are emerging and the number of products offered is increasing steadily. Around 4,600 chilled food items are currently available on the German market, with more to be launched in the future. Many of them reflect the major trends towards wellness, convenience and organic produce. one of the results of the two-day congress trade fair is that trade, industry and the catering/food service market are engaging in extensive dialogue with a view to developing new conceptss and products, to optimising communication and logistics, and to adapting them to the needs of the various target groups.
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